5 SEO Tips to Boost your Business

Would you like to learn about SEO tips to increase search engine rank for your business? There are ways you can go about this to ensure that your business appears among the top results of web search queries. It is no news that generating more traffic and leads is one crucial challenge facing small businesses nowadays. This happens to be the main factor of competition between various related companies since the level of return on investment (ROI) depends on it.

However, search engine optimization (SEO) is how you help potential customers find your site when they search on Google, Bing and Yahoo. By setting up an SEO site and utilizing optimized keywords, you’ll drive more traffic to your page and generate more sales.

Here are 5 SEO guidelines and strategies to help your business stand out from your competition:

Find the right keywords

Finding relevant keywords is one of the ways to gain SEO results. Think about words your potential customers are likely to use to search for a product or service relevant to your business on the web.

You can make a list of 20 to 40 keywords with high monthly search volume using Google Keyword Planner, and then use these keywords on each of your website pages for high SEO rank when prospective customers search for a product using those keywords.

Also bear in mind that you’re competing against other SEO business brands for attention online from prospective customers. To stand out in web searches for your niche or industry, look for keywords that correspond to your market differentiators such as your unique offerings or geographic location.

Publish high-quality content

Providing answers to people’s questions is the main goal of search engines, and a good content strategy will position you as a thought leader in your field.

You need to create high-quality compelling content in form of articles, videos and photos, that provides quality information to your readers to stand a chance to be seen among top search results.

Also, make proper research to ensure that your content is updated frequently for your SEO page to stay relevant.

Optimize titles and meta descriptions

To stand a chance to be found on the web, every small business SEO strategy should include optimization of titles and meta descriptions. These two factors are simple at first glance but significant in the context of SEO optimization.

Optimizing your page title is important both for search bots and for humans looking for your service or product. Here are a few things to consider when optimizing your page title:

• Your page title should have an H1 tag
• Use your primary keyword in your page title
• The title should contain no more than 60 characters
• Make sure that your title tag answers the searcher’s primary question

A meta description on the other hand is an HTML attribute that provides a summary of a webpage. This is the text you see under the title in the search results.

You should consider the following when writing a meta description:

• Make it as relevant as possible to the needs of your potential lead
• Aim for 155 to 160 characters
• Include one or two keywords
• Avoid non-alphanumeric characters

Pay attention to your social media pages

Social media is a great ally in your SEO strategy because people also use social media platforms as search engines to see if there’s a human element attached to your product or service.

Attaching a shareable social media button on your blog is a great idea to increase your chance of getting a new lead when people share your content on their page for other users to see it.

Although they are not used directly in Google’s algorithms, bots still see all shared content on social media so it will have a positive effect on the ranking of your website.

Use backlinks to build authority

One way to boost your website is by linking content from your site to a domain that has high authority. This shows that you are providing valuable information and will ensure that your site gains trust from Google bots.

On the other hand, adding too many links to your content or referencing untrusted sources will affect your site’s SEO goals, because this indicates that you are trying to manipulate the search engine algorithm.

Summary

If you’re a startup company to increase your presence on the web, then you need to embrace search engine optimization, as it is a long-term strategy that will considerably help your business gain more visibility on the web. Follow the tips above and you are sure to have increased traffic on your website and an improvement in conversion rate.