10 Mistakes to Avoid When you Create Your Website

Are you a startup company looking to create your website to have your business up and running? If yes, this means that you’re on the right path to achieving success for your business.

Whether you are a blogger or you own a retail store or any other type of small business, setting up a functional website is essential for your company’s success.

We all know that having a good website can help you generate leads, drive conversions and move your business forward, but people tend to make similar mistakes when it’s time to develop a website.

So if you are looking to build your website, be it a new startup site or revamping an existing website, here are 10 mistakes to avoid:

Not having a plan

Site building requires the same idea needed to start a restaurant or open a store. So to build a website, you need a plan.

Website construction in every stage comes with a lot of research and without doing this, you could make a website hoping that it is what your audience wants, but the reverse may be the case.

So before you make your website, you must understand your target audience, your USP (unique selling proposition), how you are going to promote your website, and further growth. Just make sure you have something that guides you through the process.

Using an inconsistent or irrelevant domain name

When choosing a domain name for your business website, ensure that it is relevant to your business and easy for your audience to remember.

The best websites have the most memorable domain names, and these websites are more likely to be successful.

So do your research, and find a domain name that defines your business and is consistent with your online message before you create your website.

Failing to create a responsive website

Failure to create a responsive website is one of the biggest mistakes new business brands make, and then they complain about not achieving results.

A responsive website provides its visitors with the best possible viewing experience, as it is attractive and easy to navigate on any device.

When choosing a website builder or platform to build your website, ensure that you select the one that offers responsive designs that will be attractive to your visitors.

Slow Servers

If you are serious about engaging your customers with content on your website, you need to make sure your site loads fast because slow servers affect your business negatively.

It has been reported that on average, website visitors will only wait for a site to load for just four seconds before they bounce to another site to find what they want.

So before you make your website go live, ensure that you carry out a speed test yourself to make sure your website has a fast load speed time.

Putting your wants before the needs of your users

Everyone wants their website to look good with the best functions, and compete with the biggest competitors, thinking this is what brings sales.

But in the fact, your audience should be placed with high value because they are the ones to become potential customers who will patronize your business.

When you create a website putting your audience’s needs before what you want, you gain a higher chance of achieving sales results.

So do your research and find out what your target audience may need from a website, and build yours with this in mind.

Neglecting SEO

When you build a website, you need to have search engine optimization (SEO) in mind, as it is essential for your site to rank on google, yahoo, and other mainstream search engines.

Ensure that you use the right keywords based on how your audience will search for your product or services, and also a meta description that carries one or two keywords that best describes your topic or product.

Read: 5 SEO Tips to Boost your Business

Ignoring the importance of the Contact Page

As a small business owner, the main reason why you started your business in the first place is to have customers reach out to you for a purchase. So why should you neglect the contact page button on your website?

A user will click out of your page if they can’t easily navigate or find your contact page. So having a contact page is very important for you to seal a potential business deal.

Create your website with a contact page attached to it, have it on the menu bar at the top of your website, and always keep this information up-to-date.

Poor quality visuals

Building sites with poor-quality visuals see is one of the biggest mistakes to avoid because it doesn’t speak well of your brand.

Most times, visuals tell a story faster than texts, and it is also essential that they are properly utilised in your website. So If you are going to use visuals to display content on your website, make sure they are of high quality.

You can also hire a content developing expert to create content for your site with standardized and compelling visuals.

No Call-To-Actions

An appealing call-to-action (CTA) in line with your business goals should be part of your plan when designing your web project.

A CTA is a phrase used to tell the user exactly what action to take and how to take it. It can be written as two words, or sentences, or can even be a simple text with a hyperlink or a clickable button.

If your business goal is centered around getting more email subscribers, contest entries or conversions, you won’t achieve these goals without integrating them into your web project.

So ensure to add your call-to-action buttons to your website plan so that it becomes a part of the web design and allows visitors to take an action.

Not considering mobile

The majority of all online searches are done via mobile devices compared to personal computers. So not considering mobile users when creating your website can even be the biggest mistake to avoid.

Choosing a mobile-friendly template isn’t enough when creating a website, you also need to think about how the layout of your website translates to mobile so that it gives the same experience as it would on a desktop.

Summary

To avoid the above-listed mistakes when building a website, it is highly recommended that you consider hiring a professional website design agency, as they can ensure that you get a highly functional website capable of gaining solid momentum.